Motivyn Market Report

The collector car market, January 2026

Like for like, against a year earlier

−3%

114 model years compared. 42% of them sold for more.

RoseFell or flat
  • The biggest riser was the Chevrolet Chevelle (1969 to 1970), up 37%.
  • The top sale of January was a 1962 Ferrari 250 GTO at $38,500,000.

Sales recorded in January

4,153

Sold in January

$642M

Median sale

$38,500

Risers and fallers

Models with at least 12 recorded sales in both periods, the 90 days to Jan 31 against the same 90 days a year earlier.

Chevrolet Chevelle1969 to 1970+37%
Toyota Land Cruiser1978 to 1997 (6 years)+20%
Ford GT2005 to 2006+19%
Honda S20002000 to 2007 (4 years)+16%
Toyota FJ Cruiser2007, 2014+12%
Mercedes-Benz SL5001998 to 2006 (8 years)−12%
BMW M52000 to 2013 (4 years)−13%
Porsche Cayenne Diesel2013 to 2016−14%
Chevrolet C101967 to 1972−20%
Mercedes-Benz 560SL1986 to 1988−32%
See as a table

Rose the most

CarSales, then and nowChange
Chevrolet Chevelle1969 to 197017, 27+37%
Toyota Land Cruiser1978 to 1997 (6 years)41, 39+20%
Ford GT2005 to 200617, 24+19%
Honda S20002000 to 2007 (4 years)28, 30+16%
Toyota FJ Cruiser2007, 201417, 12+12%

Fell the most

CarSales, then and nowChange
Mercedes-Benz 560SL1986 to 198820, 31−32%
Chevrolet C101967 to 197246, 68−20%
Porsche Cayenne Diesel2013 to 201633, 38−14%
BMW M52000 to 2013 (4 years)25, 26−13%
Mercedes-Benz SL5001998 to 2006 (8 years)68, 65−12%

Top sales of January

  1. 1$38,500,0001962 Ferrari 250 GTOJan 17, Mecum
  2. 2$17,875,0002003 Ferrari EnzoJan 17, Mecum
  3. 3$16,177,6251960 Ferrari 250 GT SWB California Spider by ScagliettiJan 28, RM Sotheby's
  4. 4$12,375,0001966 Ford GT40 MkII Factory LightweightJan 16, Mecum
  5. 5$12,210,0001995 Ferrari F50Jan 17, Mecum
  6. 6$11,110,0002003 Ferrari EnzoJan 17, Mecum
  7. 7$11,000,0002017 Ferrari LaFerrari ApertaJan 17, Mecum
  8. 8$9,320,7502004 Ferrari EnzoJan 28, RM Sotheby's
  9. 9$9,300,0002003 Ferrari EnzoJan 23, RM Sotheby's
  10. 10$8,805,0001995 Ferrari F50Jan 23, RM Sotheby's

Sales by day in January

Jan 1: 2 sales, $739KJan 2: 68 sales, $3.9MJan 3: 19 sales, $1.1MJan 4: 0 sales, $0Jan 5: 87 sales, $3.6MJan 6: 125 sales, $6MJan 7: 123 sales, $4.2MJan 8: 119 sales, $4.3MJan 9: 124 sales, $5.7MJan 10: 119 sales, $8.8MJan 11: 100 sales, $4.6MJan 12: 143 sales, $6.6MJan 13: 154 sales, $6.7MJan 14: 189 sales, $9.3MJan 15: 257 sales, $25MJan 16: 243 sales, $55MJan 17: 207 sales, $225MJan 18: 163 sales, $7.9MJan 19: 104 sales, $9.3MJan 20: 160 sales, $6MJan 21: 191 sales, $10MJan 22: 216 sales, $15MJan 23: 295 sales, $72MJan 24: 212 sales, $63MJan 25: 115 sales, $5MJan 26: 100 sales, $4.3MJan 27: 113 sales, $5MJan 28: 135 sales, $60MJan 29: 108 sales, $4.5MJan 30: 89 sales, $5.5MJan 31: 73 sales, $3.6M
Jan 1Jan 31
Busiest day: Jan 23, 295 sales and $72M.

Most sold makes in January

Chevrolet800$84M
Ford515$66M
Porsche446$70M
Mercedes-Benz355$23M
BMW286$12M
Ferrari161$276M
Toyota160$5.3M
Dodge148$14M

How this is measured

Recorded auction sales from the major auction houses and online auctions, with the buyer's premium included. Each group is one make, model and model year, so a 1999 Ferrari F355 is compared only with a 1999 Ferrari F355. A group needs at least four sales in the 90 days to Jan 31 and four in the same 90 days a year earlier. The figure is the median change across groups; a model's change is the median of its model years, weighted by sales.

Project cars, parts cars, replicas and sales under $5,000 are left out. Condition and mileage vary inside a group; several sales on each side soften that but do not remove it. Figures are before inflation. Sales recorded for a month can still be added after the report first appears.

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Source: Motivyn Market Report, January 2026. www.motivyn.com/market/report/2026-01

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