Motivyn Market Report

The collector car market, July 2026

Like for like, against a year earlier

+7%

146 model years compared. 61% of them sold for more.

RoseFell or flat
  • The biggest riser was the Dodge Challenger (1970, 2018, 2023), up 71%.
  • The top sale of July was a 1990 Ferrari F40 'Jean Sage' by Michelotto at $4,794,650.

Sales recorded in July

3,521

Sold in July

$225M

Median sale

$27,825

Risers and fallers

Models with at least 12 recorded sales in both periods, the 90 days to Jul 31 against the same 90 days a year earlier.

Dodge Challenger1970, 2018, 2023+71%
Toyota Land Cruiser1977 to 2006 (12 years)+30%
Chevrolet Camaro1967, 1969+25%
Mercedes-Benz 560SL1986 to 1989+20%
Ford Mustang1965 to 1969 (4 years)+15%
Porsche Cayenne Diesel2013 to 2016−6%
Chevrolet Corvette1954 to 2019 (6 years)−8%
Toyota FJ Cruiser2007, 2014−22%
Pontiac GTO1967, 1970−32%
BMW M3 Coupe1995, 2002, 2004−34%
See as a table

Rose the most

CarSales, then and nowChange
Dodge Challenger1970, 2018, 202325, 23+71%
Toyota Land Cruiser1977 to 2006 (12 years)81, 82+30%
Chevrolet Camaro1967, 196944, 45+25%
Mercedes-Benz 560SL1986 to 198956, 61+20%
Ford Mustang1965 to 1969 (4 years)43, 26+15%

Fell the most

CarSales, then and nowChange
BMW M3 Coupe1995, 2002, 200417, 24−34%
Pontiac GTO1967, 197014, 18−32%
Toyota FJ Cruiser2007, 201416, 20−22%
Chevrolet Corvette1954 to 2019 (6 years)44, 48−8%
Porsche Cayenne Diesel2013 to 201654, 41−6%

Top sales of July

  1. 1$4,794,6501990 Ferrari F40 'Jean Sage' by MichelottoJul 8, RM Sotheby's
  2. 2$4,645,0251993 Porsche 911 Carrera RSR 3.8 'Strassenversion'Jul 8, RM Sotheby's
  3. 3$4,575,500Fayence Yellow 2005 Porsche Carrera GTJul 22, Bring a Trailer
  4. 4$2,916,6882009 Ferrari 599XX EvoJul 4, RM Sotheby's
  5. 5$2,132,5002,200-Mile 2015 Ferrari 458 Speciale AJul 22, Bring a Trailer
  6. 6$1,687,6252023 Ferrari 812 CompetizioneJul 4, RM Sotheby's
  7. 7$1,661,7502004 Porsche Carrera GTJul 4, RM Sotheby's
  8. 8$1,518,5001962 Mercedes-Benz 300SL Alloy-Block RoadsterJul 21, Bring a Trailer
  9. 9$1,357,5001964 Aston Martin DB5 ConvertibleJul 9, Bring a Trailer
  10. 10$1,207,5001973 Porsche 911 Carrera RS LightweightJul 7, Bring a Trailer

Sales by day in July

Jul 1: 150 sales, $7.9MJul 2: 124 sales, $6.7MJul 3: 67 sales, $3.5MJul 4: 13 sales, $10MJul 5: 82 sales, $3.1MJul 6: 138 sales, $6.4MJul 7: 136 sales, $8.1MJul 8: 166 sales, $24MJul 9: 133 sales, $7.8MJul 10: 104 sales, $5.1MJul 11: 18 sales, $981KJul 12: 21 sales, $1MJul 13: 115 sales, $5MJul 14: 142 sales, $7.8MJul 15: 142 sales, $7.6MJul 16: 122 sales, $5.5MJul 17: 137 sales, $5.7MJul 18: 37 sales, $1.7MJul 19: 38 sales, $1.8MJul 20: 147 sales, $8.1MJul 21: 163 sales, $11MJul 22: 155 sales, $15MJul 23: 174 sales, $8.7MJul 24: 167 sales, $9.1MJul 25: 124 sales, $10MJul 26: 52 sales, $2.8MJul 27: 131 sales, $7MJul 28: 134 sales, $8MJul 29: 138 sales, $9.3MJul 30: 129 sales, $9MJul 31: 122 sales, $6.7M
Jul 1Jul 31
Busiest day: Jul 23, 174 sales and $8.7M.

Most sold makes in July

Porsche501$58M
Chevrolet368$21M
Ford340$14M
BMW339$11M
Mercedes-Benz292$13M
Toyota181$5.5M
Land Rover119$4.2M
Audi110$5.2M

How this is measured

Recorded auction sales from the major auction houses and online auctions, with the buyer's premium included. Each group is one make, model and model year, so a 1999 Ferrari F355 is compared only with a 1999 Ferrari F355. A group needs at least four sales in the 90 days to Jul 31 and four in the same 90 days a year earlier. The figure is the median change across groups; a model's change is the median of its model years, weighted by sales.

Project cars, parts cars, replicas and sales under $5,000 are left out. Condition and mileage vary inside a group; several sales on each side soften that but do not remove it. Figures are before inflation. Sales recorded for a month can still be added after the report first appears.

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Source: Motivyn Market Report, July 2026. www.motivyn.com/market/report/2026-07

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